ADVERTISING & CREATIVE DESIGN
Companies/Individuals can pursue a number of avenues when it comes to promoting their products and services such as Print, Apps and Web advertising, which offers its own set of advantages over other forms of media.
Print, App and Web media such as brochures, mobile apps and websites allow for unlimited exposure. Unlike television or radio where advertising time is scheduled, prospects have potential exposure to print adverts at virtually any time. A brochure left on a coffee table can be viewed repeatedly and at the reader’s discretion, this is similar to a mobile app or website that can be browsed at any time, in any location. The reader also has the opportunity to study the advert at his leisure and isn’t limited to 30 or 60 seconds.
Non-IntrusivePrint and digital ads are less intrusive than other forms of media. Radio and television ads often interrupt programming which can sometimes be an annoyance. With print and digital media, the prospect has greater control as to when he/she views the ads, which eliminates any interruptions.
Certain forms of print and digital media allow for a high level of target marketing. Brochures and Guides, for example, tend to be highly specialized, so ads can be developed to appeal to a specific readership. For example, lawyers that specialize in writing wills are best suited to a funeral planning guide.